Florist Holland B.V. Breeding & Propagation
New to Market Award for Gerbera Van Gogh®
3 November 2011
Wednesday 2 November the winners of the Interpolis Quality Cup and the New to Market Award were announced by the VKC, during an attractive show at HortiFair in the Amsterdam RAI. The New To Market Award was added to the show to highlight newly registered products that are on the market no longer than 1 year and to create market access to the winners in this category. The proud winner of this promissing award was none other than Gerbera grower S.C. Zwarts, from Mijdrecht - the Netherlands, for the Standard Gerbera variety Van Gogh®.
Van Gogh® - which was also grown by Zwarts and awarded with the novelty award during the Flowers Expo Russia earlier this year - is a remarkable cream - dark pink flamed variety, bred by Florist. With this New to Market Award, S.C. Zwarts receives a valuable package of market support of cut flower exporter Hilverda De Boer, to assist Van Gogh in finding its way to the worldwide wholesalers and florists.
Aside from the New to Market Award, S.C. Zwarts was also awarded with the first prize in the quality contest for his participation with Standard Gerbera Stella®. In the Mini Gerbera category, it was Van Der Wilt Gerbera's with Gerbera Cancun® who was awarded with the 1st prize at the House of Quality.